On December 22nd, there is a major program on TV where lottery numbers are chosen. It is quite the event - when the winning numbers are called out children's choirs sing the numbers!

There are many winners across tiers of prizes, with the main prize being called "El Gordo" (the fat one). When you buy a lottery ticket, you are actually buying "un décimo" or a tenth of a ticket. What ends up happening is that the winners of the grand prize tend to be connected - work colleagues, neighbors, families will all have chipped in for un décimo.

The advert each year usually focuses on the unity that La Lotería brings to the holiday season.